Partner For a Secure Future. Talk with us: 856.817.6100

W. R. Borton & Associates

Partner for a Secure Future. Talk with us. 856-817-6100

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  • About
    • Meet Bill Borton
    • Newsletter Archive
  • Insights & Video
  • The Predicament
    • Traditional Plan Weakness
    • Trust But Verify
    • Use-it-or-lose-it
  • The Solution
  • Case Studies
    • A Missed Conversation
    • Failing to Plan
    • Inconvenient Health Crisis
  • Contact
  • A Refreshing Voice in the
    Modern Insurance World

    Bill Borton is like no other insurance advisor you've ever met. He is the kind of straight-talking professional you need when confronting the unknowns of long term health care."In the right form, long-term care insurance is an essential tool for anyone with assets to protect and a willingness to speak honestly about future health risks."
    MEET BILL - in His Own Words

  • 11 Years Into Retirement, a Terminal Disease Strikes Robert and Jeanne.

    What were considered thoughtful insurance strategies proved entirely inadequate, liquidated the majority of an exposed IRA and left a wife of 15 years with significant medical debt.
    READ CASE STUDY

  • Entrepreneur and Self-Described "Know-it-All". Meet Tom and Susan.

    Capital tied up in real estate, one's business and the modest protection of term life insurance is an indicator for us as advisors that action must be taken now.
    READ CASE STUDY

  • Carol. A Story of Divorce and a Costly Missed Conversation

    Carol's divorce attorney failed to address disability income or LTC insurance in her settlement choosing instead to invest in mutual funds.
    READ CASE STUDY

 

Partner For a Secure Future

Traditional Plan Weakness

  • "It's expensive"
  • "Rate increases"
  • "Use-it-or-lose-it"
Read True Stories

Why Asset-Based Long-Term Care Insurance Is So Valuable

  • Asset leverage
  • Guaranteed benefits
  • Control over your assets
  • No premium increases
  • No elimination period

Live Longer, Better

Listen to Bill speak candidly about why he formed W.R. Borton & Associates and his mission to help people live longer, better.

Play My Video Below

Confronting Market
Realities Head-On

The lack of long-term care planning represents the most significant "hole" in the financial plans of high net-worth Americans. Private health insurance plans and Medicare do not cover LTC. For many Americans transferring the risk to an insurance company is their best option.

Read "The Predicament"
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Does Long-Term Care Mix With Life Insurance?

The Wall Street Journal reports that with long-term-care insurance premiums climbing by double digits and several insurers exiting the business, many families are turning to an alternative: using life insurance with long-term-care benefits.  Does Long-Term Care Mix With Life Insurance?

Request a Fee-Only Advisor Recommendation

Want a second opinion from a fee-only financial advisor? If you don't know one, contact me and I’ll help you locate the right advisor for you and your specific needs.

info@wrborton.com

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Recommended Financial Planning Publications

  • NAPFA’s Pursuit of a Financial Advisor – Field Guide
  • Chapter 20 from Personal Finance Workbook For Dummies®
  • CFP Board’s Consumer Guide to Financial Self-Defense

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